Public relations presents your brand to the public. This includes media relations, how your company relates to the media. That could be any print magazine or newspaper, but also includes TV and radio. Media is especially important for Korean brands trying to break into the American market.
We use the power of media and public relations to build brand reputations and increase visibility. We create stories and relationships with the media that focuses on brand reputations, foundational relationships with journalists, and facilitate how your company’s products are represented. We increase visibility, maintain the proper public image for your brand, and help with reputation building.
Even with the rise of social media influencers, online stars and bloggers, reporting in trusted sources by traditional journalists will always be critical to a brand’s success. Traditional media outlets will always be the pillars for how a brand is perceived by the general public. A writeup in a well-known publication is worth more than mere advertising and will create greater awareness of your company and products.
We are a team of former journalists and TV producers with decades of experience, who know how to tell a compelling narrative. We can help you create your brand’s story and distribute that to target media, by leveraging our solid media relationships. We know how to create press releases and press kits that resonate with journalists and send it to the best publications for maximum results.
We also understand both Korean and American cultures, with our bilingual staff creating a bridge between the two cultures. We can help share Korean innovation and quality to the vast American audience through PR and media communications.
Our client’s media coverage is seen by thousands of consumers and the targeted audience members to drive more leads and sales daily.
If you have a marketing problem that could use a pair (or a team) of fresh eyes, our ears are open!
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